Many major U.S. universities used proceeds from men's basketball and football to support the rest of their sports program. But nowhere was the influence of television on sports more obvious than in the restructuring of professional football that occurred in the 1960s.This made sports especially attractive for manufacturers of beer, tobacco products, automobiles, shaving equipment, gasoline, and tires. Although CBS by 1967 was charging advertisers up to 75,000 for a minute of time on its National Football League telecasts, the network had little trouble attracting clients.Independent stations found it profitable, too, to program sports attractions that the national networksbecause of the demands of weekday and prime-time schedulesdid not fully exploit. In this way a network could offer the nation one baseball game per weekend, but a local station could build.The announcer was premier radio sportscaster Bill Stern, who appeared three days later on NBC television commenting live from a marathon bicycle race in Madison Square Garden. On June 1 heavyweight boxing contenders Max Baer and Lou Nova fought in Yankee Stadium on live TV.To counter the stranglehold CBS had on the sport, ABC and then NBC began televising the games of the upstart but economically weak American Football League. Importantly, network money for the faltering AFL not only rescued the nascent league, it also precipitated a costly competition.